EN | FA

When we talk about flowers, the first thing that we think of, is their unobstructed beauty which they bestows upon the onlookers. We look at a flower, breath the scent in, and, discover its delicate structure but this is not all.

Many years ago during one of the last days of winter I started strolling on a path which led along a forest. I was exploring and looking around, my eyes seeking colors and my lungs devouring new scents. I'd just discovered how to decipher the poetic and hidden language of flowers and see their true selves. It was on that day that I discovered flowers weren't merely beautifully decorative objects. I could hear them breathe, perhaps this was why I could see how their different incarnations would look like in different settings, and arranged in different manners: On a wall, standing in a slim long vase or twisted and entwined around other flowers. I could see how to give them a new life in other time frames and settings.


Ever since that day, in my eyes, flowers ceased to be decorative tools or objects at the corner of a room to wilt and wither in a vase in a few days, and I wish my clients to experience the same feeling that I do.

During these past years I have had many clients who needed flowers for different important occasions in their lives. Designing and arranging flowers for different events is not a solitary task, in order for the flowers to be perfect and unique, many elements need to be at work.

Planning is part of who I am, and before embarking on each new project, I need to categorize and classify and examine each project. First I classify the event itself: Is it a convention, a work meeting or a marriage ceremony? Parties and gatherings belong to different categories, flower arranging for homes or flowers for mourning each require their own particular language.

After I determine the language, I need to examine the space that my flowers will be in, and the client's mindset. Each space passes on a distinct tone to the event, corners of a the room, table heights or even small shelves and sills, each play an important role in how the flowers will ultimately look like in that space, and each different scenario requires its own particular set-up.

The next important step in my creative process is to consider and study my client's mindset, which is directly related to the event, and the people who will attend it. In our meetings I will take note of many things in my clients; their clothing style, or how they word phrases, these are clues that will inspire me and impact my designs. Then I ask my clients to tell me about the image they have in their minds and what they require, and in my mind I seek and find the most appropriate flowers for the space and the event in question.

Beside these factors, there are other factors which I take note of every time I twist or turn a branch, a leaf or a flower: The guests, the bride's hair style, what the bride and groom will be wearing, or how the person, in whose honor the event is being held, will dress, what the lecturer might be wearing or even the subject of conventions and meetings and many, many other details that I classify and categorize in my mind.

In the end, I return to nature because everything and anything I might require is there, and I learned the principals of my work by immersing myself in it. I spend hours strolling and exploring along forests and pathways, I seek and choose, and, finally I get myself to work in order to create the image in my mind that is the result of the collaboration between nature and me.

By coordinating what you have in mind and require, with the spirit of the occasion, and with your guests' frame of mind, into a harmonized coherent whole, I design and bring you a piece of nature that is yours, alone.


Whenever you feel you need flowers to play a particular role in your lives, you only need to talk to me. Describe the space and occasion for which you need flowers and we'll talk about how to proceed.

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